A new hotspot, Gucci's Garden in Florence, Italy, takes a branded approach to fine dining, museum browsing, and- of course- fashion.

Gucci Garden Galleria, Florence

Gucci’s hip new garden complex in Italy’s Florence is housed inside the historic Palazzo della Mercanzia, which dates back to 1337, and was formerly the Gucci Museum. Steps away from the 13th century Palazzo Vecchio and Michelangelo’s David, it’s the vision of creative director Alessandro Michele and aims to offer a more immersive experience. To begin with, there is a brand new 50-seat restaurant Gucci Osteria, with three-starred Michelin chef Massimo Bottura at the helm- it serves Italian classics, such as freshly-made pasta. While the newly designed space spans 18,460 square feet and over three floors in total, it also features a store with one-of-a-kind items, a mini museum which documents the changing face of travel and ‘Cinema da camera’, a small, red-velvet tented cinema auditorium where the audience can watch experimental films.

OPEN: 10am – 19.30
ENTRY: $10 with half of the fee donated to support restoration projects around the city of Florence.
HISTORY: Gucci prides itself on being a Florence success story, dating back to the House’s Florentine origins in 1921.
INSIDER’S TIP: Don’t miss Logomania, an exploration into the Double G.

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